This is a social marketing campaign developed by Banyard and colleagues to target young adults. The campaign can target and raise awareness in a large amount of people through advertising. The media included posters, bookmarks, backpacks, computer pop up images, and many other products such as water bottles, etc. This program has spread throughout many United States campuses such as UMASS Lowell, University of Nevada, and University of New Hampshire. The schools have been collaborating to raise awareness of preventing women’s violence, especially on campus. This program has been evaluated and has proven an increase in awareness for the people who have seen the ads, along with an increased idea that they can step in and help to reduce violence.
Post source: http://jama.jamanetwork.com/article.aspx?articleid=195898
Image credit: https://www.uml.edu/News/stories/2009-10/bystander_campaign.aspx